How do leading organizations Use Social Media to Improve Employee Experience?

Once a company defines its Employee Value Proposition and launches an employer branding initiative, the next step is to use social media to spread the word. 

A smart strategy can help an organization extend their presence online and engage with stakeholders real-time. However, a new brand of companies these days is using social media for employee brand advocacy. Did you ever think how businesses can benefit when their employees share something positive about the company on their social media channels? Believe it or not, your business can witness exponential growth with every like and share! 

Employee brand advocacy is an extension of employer branding which makes employees your brand advocates by encouraging them to represent your brand favourably on social media channels. By empowering your staff to share their experiences on social network can increase ROI and create a more satisfied workforce, attracting worthy talent to your company at the same time. 

This form of authentic storytelling has been leveraged by many leading businesses to not only enhance their employee experience but also strengthen their brand value amongst prospective candidates. 

Let us see how this winning strategy has been employed by the organizations to use social media for employee engagement. 

Starbucks

The leading coffee chain is a frontrunner of social media advocacy. The company’s employees are its brand ambassadors that post on their behalf everyday! The employee brand advocacy program encourages its employees to share their experiences on their social media accounts to spread awareness about the relationship they share with their organization. Not only does it improve employee morale but also gives stakeholders an insider’s look into Starbucks’ company culture. 

Starbucks CEO, Howard Shultzs, in his book, Onward, says that his “[Employees] are the true ambassadors of our brand, the real merchants of romance, and as such the primary catalysts for delighting customers. [Employees] elevate the experience for each customer – something you can hardly accomplish with a billboard or a 30-second spot.

L’Oreal

L’Oreal is a prominent name in the beauty business that has been recognized for its work ethic one too many times. The company is also a purveyor of gender equality and sustainability. In true spirit of its ethical and inclusive culture, they leave no stone unturned in appreciating the hard work and the enthusiasm of their employees that helps them breathe life into their mission and vision statements. 

L’Oreal’s Twitter page shares all its accomplishments and never fails to thank its employees for their hard work and commitment towards company goals. 

The cosmetic giant also uses channels like SoundCloud to help people get a sneak peek inside L’Oreal’s work culture by listening to employee interviews that are posted on LinkedIn and Facebook Channel. Additionally, L’Oreal uses YouTube and LinkedIn to create cool employee interviews and share it with their subscribers to give them a glimpse of their diverse and healthy culture. 

Microsoft 

Microsoft’s Facebook career page is called Microsoft Life that they use to host Live Facebook events to attract potential candidates. The page is designed in such a way that it sends a strong message as to how Microsoft is a way of life and not just a job. 

You know what makes Microsoft unique in using social media? They try to walk the talk by showing what they have done rather than what they can do. Their exclusive page for women called Women at Microsoft showcases how women in the organization are transforming the way they live, work, and play. 

Moreover, the tech giant’s YouTube channel has a total of 115 videos that shares an exceptional perspective on topics like internships, diversity, and culture at Microsoft. Viewers can get reliable insight into employee perspectives about working at Microsoft and what it’s like to work there. Videos like “Work Meets Life at Microsoft” do a phenomenal job at sharing that message loud and clear! 

Another interesting strategy used by Microsoft is the company’s home-grown blogging site, Microsoft JobsBlog. This unique employer brand strategy shares the employee experience straight through the horse’s mouth. The Bits and Bytes section of the blog gives a quick look into what it is like to work at Microsoft and what can one expect. At the same time, it gives employees an opportunity to share their own experiences and perspectives. 

Today’s digital savvy employees spend an inordinate amount of time each day on different social media networks that they use extensively to research their potential employers. This the reason it is necessary to use social media for employer branding. But rather than using the lackluster strategy of hooting your own horn, you can involve your employees to that for you. 

Employer branding is not just attracting top talent it is also about retaining the one you brought onboard. This is only possible if you delivered as you promised. If you indeed meet their expectations, then encourage them to share their experiences via their social media channels. 

At the same time, you can also use innovative approach to give a glimpse of what your brand looks on the inside. This is where social media comes in to play. No need to be boring about it. Social media is all about being fun and playful when it comes to sharing content. So be creative and let your employees be your brand advocates! 

Which employers do the LGBTQ community want to work for?

The new generation that makes up the current workforce is more inclusive and expects more fairness than their predecessors. Other than opening up to the idea of diversity in hiring practices, there are also non-discrimination policies and inclusive benefits that employers are using to recruit the best talent from the talent pool in general while making sure that the LGBTQ community doesn’t get left out.

Businesses these days participate in recruiting events exclusively for the community that draws top industry skill in a setting that provides them with an opportunity to engage with employers that are visibly interested in hiring LGBTQ professionals.  In today’s changing landscape, having LGBTQ-friendly policies will not only attract talented workforce but also retain the larger workforce. In fact, an inclusive work culture makes you more appealing as an employer over your competitor. 

Having said that, here are some companies that the LGBTQ community prefers to work for. 

Google

Google is a leading business name and an employer. The company works closely with LGBTQ organizations to protect their employees against all kinds of discrimination. The tech-giant has worked inclusion in its marketing and employer branding strategy to attract worthy talent to their organization. 

Google is celebrating Pride this month by using hashtag #ThisIsFamily where its LGBTQ+ employees shared their family stories on the company’s social media channels. Not only is it a workplace for everyone, the company has pledged to donate as much as $100,000 to support LGBTQ+ initiatives. 

Most importantly, Google also helps other companies list their businesses as “LGBTQ+ friendly” in their products such as the maps, Google Search etc. According to its employees, Google is a pay master that offers a friendly culture, intelligent smart.

Infosys

This Indian IT giant has been amongst the few companies in India that has worked hard to create an environment for its employees that is safe, inclusive, equal. They also created an employee resource group called “Infosys Gays Lesbian and You” (IGLU) to bring all the LGBTQ employees together. The focus of this group is to promote open dialogue regarding policy changes that are required to help the community make their workplace better and more all-encompassing. They also host workshops to create awareness about LGBTQ and to encourage a culture of respect within the organization. 

What’s more? To make the LGBTQ candidates feel welcomed, the company has removed the gender column altogether. 

Uber

Uber is a leading transportation company that provides can services via a mobile app to connect passengers with drivers. As a provider of equal work opportunity for all, Uber supports LGBTQ+ community with the help of its employee resource group called UberPride. The company takes immense pride in retaining and recruiting top market talent and offering them a diverse environment that supports LGBTQ+ community outreach. The company also works towards providing training and workshop to LGBTQ+ employees to retain them in the company and make them more visible. 

Uber has, in fact, been named one of the best companies to work for LGBTQ equality. Thanks to UberPride, the company has built a robust and diverse workplace that gives everyone equal opportunities regardless of their gender and sexual orientation. They also work actively promote the rights of the community in the city they operate. 

Employees at Uber love the inclusive work culture and especially enjoy working with a passionate workforce that is always prepared to change the world. 

Apple

Apple is a name for quality and innovation. It is a leading employer not only because of its brand image but also openness work with diverse workforce. The company supports LGBTQ equality and constantly works towards hiring a diverse workforce. The company has been rated as one of the best places to work for the last 15 years due to its employee-friendly policies. The Cupertino-based giant uses its brand power to advocate for LGBTQ rights around the world. 

Employees who work at Apple call the organization cool and super fun. The work environment at Apple is not only diverse but also enthusiastic, not to mention the great benefits offered to all its employees that helps them retain top talent across all communities. 

Did you know that LGBTQ friendly policies in your company is not only the right thing to do but also good for the business? According to a report by US Chamber of Commerce Foundation called Business Success and Growth Through LGBT-Inclusive Culture, companies that are LGBTQ friendly attract better candidates and reduced employee turnover. The report also revealed that the public-listed companies that support the community has experienced a stock price rise by more than 6.5%. 

However, just calling yourself an LGBTQ-friendly company alone does not make the cut. What these companies did differently was apart from drafting inclusive policies, they also created an environment that was based on equality. These business leaders designed a conducive environment for inclusiveness that promotes conversations around the betterment and inclusivity of LGBTQ.