Research shows that the top 10 per cent of employable workforce are snatched away from the marketplace within 10 days. If you are an employer and are looking for the right kind of talent for your company then you need to up your recruitment and retention game.
Don’t look distressed if this is news to you because the solution to this query is something that combines the best of both worlds- Marketing and Human Resources or HR. This is the magical world of employer branding.
Read on to find the 3 ways in which Employer Branding is a crossover between marketing and HR and combines the best of the two worlds to help your company grow:
- EMPLOYER BRANDING focuses on creating a lasting brand image: Marketing guys have always known that “customer is king”. HR has also realized that retention is less costlier than hiring new people. Companies with a strong sense of EMPLOYER BRANDING, invest in their recruitment process and ensure that an interview is a complete brand experience for the job seeker. This image is also an impression that the customer carries in their head and heart. You must have seen the images of Google’s campus style work-space. Without saying much else, the company promotes, ‘work hard, play harder’, and becomes an aspirational work place for millions around the globe.
- EMPLOYER BRANDING focuses on attracting talent and customers: Southwest Airlines is probably the best example to make this point. Their career page starts with explaining that they care for their employees just like they do for their customers. It also tells you the company’s vision and purpose which is to become the most loved, most flown and most profitable airline. The benefit of having an EMPLOYER BRANDING strategy in place is that it works both ways- in attracting talent as well as ensuring that the customer sticks to your brand- by knowing what the company means and stands for.
- EMPLOYER BRANDING focuses on social media “greatly”- Lulu lemon Athletica is a company that has through various efforts via social media made itself known as a desirable place of work. Hashtags like #ThisisLululife and #thesweatlife tell a story of happy employees and customers. EMPLOYER BRANDING realizes the importance of using social media judiciously for company’s growth and includes testimonials from current employees among other thing.